A2 students, here are some links that may be useful to you in your report:
Look through the archives on this one.
This is a BBC article about the Cloverfield campaign.
You can get overall information about both films here.
This article reviews the Omen's marketing campaign.
So, analyse HOW each of these campaigns worked.
Then evaluate which was most effective.
Femi's idea about looking at fansites as well as official websites is a GOOD one!
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